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An
Inconvenient Speaker
We
have made the claim many times that Bill Clinton is the Master
of the Pause. In
fact, we have said that it is exactly this mastery that causes
more people in polls to name the former president as the
greatest living public speaker hands down.
If
you doubt Bill Clinton's ability to embrace the pause might have
been responsible for his being elected, it might be useful to
look at the other side. A
great example of somebody who didn't until recently have a clue
about the pause is Al Gore.
Do you think of Al Gore as being a great speaker?
Do you think there might be a relationship between his
speaking ability and the fact that couldn't maintain the
Clinton
dynasty even four more years?
Now
before we are accused of being anti-Gore, understand that one of
the worst places to go seeking great speakers is your local,
state, or federal government.
Most politicians’ egos are greater than their
intellectual capacity, and many simply won’t take anybody’s
advice, period. So
we end up having to endure the insincere-sounding shrill of a
Hilary Clinton or the mind-numbing drone of a John Kerry.
But
back to Gore: When Al Gore delivered his acceptance speech for
the presidential nomination at the 2000 Democratic convention,
he had a 30 point Program for
America
that he thought was very important to get out.
He had 30 points and 45 minutes in which to deliver them.
What
happened was that during the first 20 minutes of his speech,
people in the audience would hear things that they liked and,
quite naturally, applaud. At
least they tried to applaud.
But instead of pausing and bathing in the glow for a
moment or two, Al would hold up his hands to silence them and
just kept on speaking. This
went on for 25 minutes - although they would applaud, he
wouldn't stop speaking.
After
a while, the audience started to become uncomfortable, because
they were applauding over him.
The applause then became more sporadic, and eventually
stopped altogether. And
so for the last 20 minutes of the speech, he continued to speak,
and nobody applauded at all.
He just spoke for 20 minutes straight.
Not a single break.
We
think if you were to have given a pop quiz to the audience and
ask them how many of those 30 points for
America
they could remember, it probably would be no more than three, if
any. Al thought it
was all about the content, without consideration for the
audience's ability to take it all in.
Years
later, prior to filming An Inconvenient Truth, Al Gore sought
and received professional presentation skills training, and he
has a somewhat better grasp on the process that when he ran for
president in 2000. In
fact, in a May 2007 article in The New York Times Magazine, Gore
was asked if he had any regrets about how he ran the campaign.
The
reporter was hoping to get him to say something related to the
legal process, but instead Gore replied, "If I had had the
presentation skills I've since learned, I think I'd be in my
second term as president".
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