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"Excellent
program and excellent course content. Absolutely the very best
'all-day' instructor I have had in 20 years of sales and sales
training!"
Timothy
Malloy
cubana@hotmail.com |
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Comprehensive
Course Description (cont'd)
Economy
of Language:
Many
salespeople talk to much, and many business communicators
use too many words. Participants
learn to get their points across using direct,
action-based phrasing, saving readers time and effort.
They learn to avoid the passive voice and clearly
link subjects to verbs and verbs to
objects.
Editing: Good
writing requires good editing.
A goal of this workshop, therefore, is to help
participants become
more thorough, proficient, and systematic editors.
Topics include organization, tone, word choice,
grammar, and mechanics.
Participants receive a checklist of issues to
consider at each stage
of the editing process and practice applying key concepts
through a series of editing exercises. Content: The
Business Writing Skills course also teaches students how
to write letters, e-mails, memos, and reports that people
understand and take seriously.
The course is designed to help students feel that
they can write an e-mail tomorrow morning confident that
it will be understood and generate the desired response.
After
completing this course, the participants will understand
the importance of:
- • Deciding
what they want from readers and expecting to get it
- • Knowing
the people for whom they are writing
- • Choosing
the information that will have the impact they want
- • Arranging
the ideas so readers can follow them
- • Motivating
readers to look forward to every point they make
- • Writing
so their readers cannot possibly misunderstand
- • Using
strategies for special reader needs
- • Telling
their story so readers stay with them all the way
- • Using
words and sentences that readers understand easily
- • Conveying
their message in as few words as possible
- • Formatting
their writing so it is clear and looks interesting
- • Proofreading
their writing
Teaching
Methodology:
There are no
pre-requisites. Our "benchmarking"
technique allows participants to capitalize on their
best traits and re-direct old habits for positive results.
Regardless of abilities, all learn the specific
techniques necessary to drive their message home and
convey a favorable impression of their firm.
The skills
to becoming a persuasive and effective business writer are
broken down into modules that can be easily absorbed at
each step. Participants
practice thoroughly each module before moving
on to the next. With
each subsequent module, participants must also incorporate
the skills learned
in each preceding one.
Going forward beyond the classroom, participants
are given
tools to
practice the skills during their regular business day.
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| PublicSpeakingSkills.com
offers Presentation Skills Seminars, Public Speaking Seminars,
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PublicSpeakingSkills.com for public speaking training, communication
skills, presentation design, PowerPoint skills, business communications
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