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"Excellent
program and excellent course content. Absolutely the very best
'all-day' instructor I have had in 20 years of sales and sales
training!"
Timothy
Malloy
cubana@hotmail.com |
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Comprehensive
Course Description
Introduction
-
Even
in the relative meritocracy in which we work and live,
people still judge others to a large extent on the quality
of their written words.
Consciously and subconsciously, clients and
colleagues make determinations about another’s education
and competence when reading their correspondences.
Sadly, secondary schools have subordinated the
importance of proper language skills in attempts to make
education more “relevant” to their diverse student
bodies. This
course was created to enhance the image of the company and
the advancement of the participants by addressing the common
mistakes that signal lack of written language skills.
In
either a one-day or half-day format, participants will
secure the skill base to compose and refine written
communications that both get to the point and reflect well
on themselves and their firms. Lecture
and demonstration content for either time-frame format is
the same. The
decision to adopt a one-day or half-day format is based on
time availability of the participants versus the desire for
more “repetitions” of the interactive, experiential
learning modus.
Among the
characteristics of good business writing are clarity,
precision, and economy of language. And
before dispatching the correspondence, all work should pass
through the final, often overlooked stage: editing.
This workshop presents principles designed to enhance
these qualities in participants' writing and thus increase
the power and effectiveness of their prose.
Course principles are relevant for diverse types of
business documents.
Clarity
should be the principal goal of writers in a corporate
environment. Unfortunately,
obfuscation is sometimes mistaken for sophistication; one
purpose of this workshop is to disentangle the two.
Participants learn to enhance clarity by improving
word choice, sentence structure, paragraph organization and
development. They
also learn about the importance of the organization of a
document as a whole, whether a memo, report or other written
communication.
Business
communications often suffer from the improper selection of
words or phrases. Going
beyond mere semantics, participants learn the distinctions
between groups such as “due to” and “because of”,
and how making incorrect word choices often alters the
meaning of their messages in unforeseen ways.
Developing
clear, correct sentences
Participants
receive a comprehensive checklist of 7 criteria used in a
proper sentence structure.
- • Combining/dividing
sentences
- • Avoiding
dangling and misplaced modifiers
- • Using
adjectives and adverbs correctly
- • Using
timeline modifiers correctly
- • Avoiding
passive voice
- • Keep
constructions parallel
- • Using
"who" and "whom" correctly
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offers Presentation Skills Seminars, Public Speaking Seminars,
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PublicSpeakingSkills.com for public speaking training, communication
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