Dealing with
cameras and reporters can be very tricky. Reporters are used to the camera and
the lights; you're not. Your audience isn't a few hundred people anymore. Your
audience could be thousands or even millions.
Traditional
presentation skills have to be tweaked and fine-tuned; performing for a media
interview amplifies every aspect of your persona. Because of this
"amplification affect", handling sound bytes correctly becomes
crucial, and there is little room for error. Without proper media skills
training, you take a major risk just agreeing to be interviewed.
In this media skills course
you will learn the keys to proper body language and facial expressions that are
unique to speaking to your audience through a camera lens. Since camera
time is mostly limited, you will also discover the specific media skills to get your agenda out early
and ensure it gets discussed in a positive way. By the end of class, you
have the tools to turn around negative questions and use them to restate your
message in the best possible light.
In fact, you will discover
how to take control of your media interview. You'll gain the knowledge to
deliver YOUR message, clearly and effectively, regardless of the interviewer's
agenda.
Our strategic
partner in Media Relations training is the Emmy
award winning TV journalist and no-nonsense
interviewer and media skills training expert Jill
Chernekoff.
Jill gained international
prominence as a CNN anchor and connected with audiences for decades as a prime
time anchor in her hometown of Philadelphia. Her media skills were honed
during a successful 23-year
TV career, when millions of viewers turned to Jill's trusted face and words - and
relied on her credible and "real" communication style to get the
important information they needed.
She is a multiple recipient of Emmy
Awards for Outstanding Achievement in her field. Her keynote speeches on
media relations and media skills training have
entertained and captivated top-level executives, business leaders, national organizations, and innumerable charitable organizations.
Jill shares with you her
secrets to being a skilled and impactful communicator. You will learn the
"tricks of the trade" so you, too, can own the media skills needed to deeply
connect with audiences of all sizes, backgrounds and professions.
